FLYP Media-Truly “More Than A Magazine”

Print magazines finally have a formidable opponent with FLYP media's multimedia storytelling design. Even with the wealth of information available to me at the click of a mouse, up until recently, I’d preferred to shell out $4 for a hard copy of a magazine, rather than endure a headache scanning content on the web that was better suited for print. Maybe it’s because until viewing FLYP, self described as “more than a magazine” It seemed that “online magazines” were lesser, more squint-worthy versions of print ones.

FLYP media has the same aims as a magazine-creating captivating stories which speak to their readers-but it makes full use of the web’s resources to do things a magazine can only dream of.

Seamlessly merging not only the copy, photos and art of their print predecessors, FLYP also weaves in video clips, fact-sheets, tables, slide shows and vivid graphics to keep the reader engaged in the story from start to finish. (Check out a great example of an animation and voice-over in this multimedia tale on the best way to make difficult decisions)

3-D statistics and provocative sentences hover over an eerily lit hospital bed in a slide show about hospice care and faulty practices of insurance companies. Chilling music, photos and accounts of a former health insurance executive add credibility, context and human interest for the reader.

One thing which I found especially intriguing about FLYP was its potential to cater to all different kinds of learning styles. I learn best when I am shown pictures, charts and illustrations to supplement concepts I take in through the written or spoken word, so FLYP’s approach to journalism is not only interesting at the outset, but sticks with me after I’m done with a story.